Single Review: Magdalen's 'Fireworks'
Alternative/DIY pop is a curious genre that very much intrigues me. This is because pop to me often resides within the big corporate machine, the big executives in offices turning on the autotune machine so that some 18 year old model can make them a couple of million quid and then stop funding her when she gets fatter.
DIY is hammering nails into walls, but it’s also the best way to make music; it is authentic, no executives in suits just you and a couple of mates (or garageband) and sounds you pour your soul into.
Magdalen, self styled on her soundcloud page as a “Pop Witch”, is one such Alt / DIY Pop artist that I wanted to review in order to examine this genre, and I am pleased to report that…it works.
Drift off into the clouds, chill out on a hot summers day or wake from the morning after the night before with this spacious lofi dreamy pop ballad.
There’s lots to like here, the track has echoes of the Visions era Grimes, the laid back appeal of Lana Del Rey and the vocal similarities of Warpaint.
The lyrics explore the world of partying and drinking to escape your reality, only to have to face what it is you’re running away from to begin with.
It’s a bittersweet cycle that society is yet to really find a solution to.
Magdalen understands pop music but comes at it from a DIY, indie perspective. She wants to be out there entertaining crowds (and I can see that happening) but wants to do it on her own terms. There’s no attempt to follow trends or over complicate it.
It is this attitude that is pivotal to the success of the bands and musicians also from her hometown of Manchester. Imagine a Joy Division trying to do what they did in a way that blindly followed the style of the late seventies charts. ‘Love Will Tear Us Apart’ in a Rod Stewart Style. Makes you Shiver doesn’t it.
Magdalen is an exciting new pop prospect that I look forward to hearing more from and is a great example to us all; make music on your own terms.